It’s easy to procure dupes of some luxury products, such as these globular Bottega Veneta earrings. Soon, dupes took over clothing, shoes, and home goods - items without ingredient lists. One former influencer remembers Lululemon’s $100 Align leggings, released in 2015, as the first non-cosmetic item to get widely duped. It wasn’t long before the concept caught on more broadly. When the first wave of beauty YouTubers in the 2010s started making tutorials, they made accompanying dupe videos, too. “People would say, ‘If you can’t afford the M.A.C 239 brush, get the Sigma 239 brush,’” Mielke says. The definition of dupe as a cheaper alternative came a little later, around the 2008 recession. Dupe as a term “just kind of caught on,” says Christine Mielke, a longtime beauty influencer and founder of Temptalia, a beauty-product review site that has been curating a “Dupe List” for the past 13 years. There were far fewer cosmetic brands then, and people wanted products that resembled sold-out, limited-edition, or discontinued products from M.A.C, which was the brand everyone was buying at the time. When the word dupe emerged from the cosmetics world in the early 2000s, it just meant duplicate. This is Peak Dupe, when the basic rules of spending and quality no longer apply. Today, the dupe itself is more valuable than the original, and the quality alternatives have been eclipsed by a tsunami of trash. But as dupes have taken on a life of their own, all sense of what makes a good one seems to have been lost. Influencers have built enormous followings shilling dupe recommendations in every product category, from makeup to electronics to food, and when a dupe goes viral, both it and the original product often sell out. On TikTok, the hashtag and its mutations - doupe, doup, doop, give or take a few vowels - have amassed billions of views, comments, and likes.
Not too long ago, my search might have been successful, back when dupe was still a catchall term for earnest, money-saving product recommendations. The glass is distorted, and when I stand in front of it, I look like I’m in a fun house.
I was about to check out when I realized the item in my cart was an inch tall - a creepy little dollhouse mirror! Other videos suggested I make the mirror for $20 before lobbing me back to Amazon, where I finally bought a dupe from the affiliate page of someone named Juliana, who has 2 million followers. An influencer sent me to Amazon, where the mirror was available for $125.99. The Lowe’s version was $175 without molding (so just a regular mirror?). The most popular video recommended one from Sam’s Club for $150, but it was sold out. I couldn’t afford the real thing, so I followed one commenter’s advice and searched for a dupe - a cheaper alternative that should, in theory, look as good as the original for a fraction of the price.Ī brief search on TikTok revealed dozens of Gleaming Primrose dupes.
And yet the moment I saw it on TikTok, I was possessed by the overwhelming urge to own it immediately. Bordered in faux gold and crowned with Baroque molding, Anthropologie’s Gleaming Primrose Mirror is seven feet tall and costs $1,600. Let us know what you think by commenting below and tweeting YahooStyleCA ! Follow us on Twitter and Instagram and sign up for our newsletter.In retrospect, the mirror was always ridiculous. The reviews quoted above reflect the most recent versions at the time of publication. I’ve had them for about two weeks at this point constantly washing and wearing and they’ve stayed perfectly intact!” “I love these leggings!” a satisfied customer wrote. Still, it could all come down to personal preference. Also if you’re on the larger side these wouldn’t suck you in as much as you may hope, but if you’re smaller the amount of compression should be enough.”ĪLSO SEE: Kaia Gerber has been wearing these $80 leggings on repeat: Here's where to shop them “These would be excellent if they were made in a different material. The only thing I don’t like is the material,” one shopper observed. I like the texture to them, a lot of people comment or want to feel the leggings.
The Seasum Leggings - Image supplied by Amazon customer.
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